final poster intended for use to promote new product “Fetch+” as well as act as décor for Trek offices

research board identifying trends and design aspects from old 1950s bicycle posters that could be included in a modern way

thumbnails with value, a heavy focus on families, dogs and children, and convenience to explore/travel

thumbnail selected by peers and mentors

tight sketch before final lineart, buildings and foliage requested by Trek art directors

color study depicting a dusk setting, was seen as too dark and not in line with Trek branding

second color option with final lineart and type, colors were seen as more in line with Trek branding