final concepts for a gamer girl themed redbubble apparel and stationary collection

moodboard with initial color swatches and key design elements that match the target demographic

research board identifying key traits about the demographic and the products they purchase

initial concept sketches for five different products to be sold, strongest designs were decided on by a group of peers, taking into account opinions of those who more closely fit the target demographic.

color studies for each of the final concepts. final designs mixed and matched, and some were completely redone with the advice of peers